Prior to beginning work on this assignment, read Carlson’s textbook, Chapters 1-3. In addition, read Competitor Analysis: How to Use Market Research to Understand Your CompetitorsLinks to an external site.. Lastly, review the SBA.govLinks to an external site. website on market research and competitive analysis.

In your first discussion this week, you were asked to pitch your idea for an innovative business you wish to start. For this assignment, we are building on that first discussion in which you are asked to develop a PowerPoint presentation that identifies market research and competitive analysis using the SBA.gov site as a guide.

In your presentation, you should address the following questions that are presented on the SBA.gov site.

• Demand: Is there a desire for your product or service?
• Market size: How many people would be interested in your offering?
• Economic indicators: What is the income range and employment rate?
• Location: Where do your customers live and where can your business reach?
• Market saturation: How many similar options are already available to consumers?
• Pricing: What do potential customers pay for these alternatives?

The Marketing Research and Competitive Analysis PowerPoint presentation,

• must be six to eight slides in length (not including title and references pages) and formatted according to APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
• must include a separate title slide with the following:
  • title of paper in bold font
    • Space should appear between the title and the rest of the information on the title page.
  • student’s name
  • name of institution (University of Arizona Global Campus)
  • course name and number
  • instructor’s name
  • date submitted
• must utilize academic voice. See the Academic VoiceLinks to an external site. resource for additional guidance.
• must include an introduction slide and conclusion slide. Your introduction slide needs to include a clear thesis statement that indicates the purpose of your PowerPoint presentation.